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Email Advertising - is it still viable?

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Written on January 19, 2008 by admin


With the enormous amount of spam being generated and ultimately being filtered and blocked on the Internet these days, is there any real value left in email advertising?

Well, yes and no. The trick is managing to find the correct form of email advertising and ensuring that the email contacts it is going to are verified, confirmed and actually receiving the emails. One of the most common forms of email advertising is to use safelists.

There are literally thousands of safelists available for you to join, own or administrate, but not all safelists are created equal. You might be surprised to learn that on maybe 60% of safelists, the emails only actually reach around 40% of those in their list (maybe even less).

If safelist advertising is a large part of your marketing strategy, make sure you check out the network before investing a lot of time. For example, a safelist network that contains hundreds of safelists might claim they have 300,000 members to send your ad to. Unfortunately, this is a highly inflated figure and reflects the total number of “members” but not the total number of emails. Generally, a member of one safelist in a network is also a member of multiple safelists, if not all of the ones in that network.

So a list of 300,000 members can be reduced to a total of 20,000 real people receiving your email. And of those 20,000 it’s highly likely that only 40% will actually receive it due to filtering, blocking and mail dumping.

This really is an unfortunate situation as safelists have long been the only method of “do-it-yourself” bulk email advertising that is free or very close to free. While not all lists suffer from these issues, there is a very large majority that do.

If you want to refine your safelist marketing, it would be a good idea to sign up for one or two lists in the networks you are considering and check to see if you are receiving emails - your own and others. If you don’t receive any email, the chances are that nobody will receive yours either. In addition, you will want to monitor how many solo ads are sent to your contact email address. Traditionally, your contact email address has been just that - an address to receive important emails when your admin needs to contact you. Today, however, it is mostly used as a means of generating income for the safelist admin by sending single ads that are paid for by members and other consumers.

If you find yourself receiving 10 or more of these solo ads a day, it might be better to look for other lists that are not emailed so heavily. Not only is it annoying to receive so many ads from each list, it also ties up their email server which usually delays or completely drops other “less important” emails, such as the advertising ones you intend to send to the lists yourself.

Some safelist networks, admins, hosts and owners do run responsible safelist sites, ensuring that solo advertising is kept to a minimum and that lists are only allowed within a few select submitters (a topic for another day). These managers ensure that bounce scripts are run frequently to clean out and delete email addresses that are blocked, meaning that the receipt rate for emails is closer to 90%.

Remember if you do sign up to any safelists to test out their responsiveness, you will need a very good email account that can stand receiving a lot of emails every day. Do not use your regular ISP email as it will most likely block safelist mail anyway. And when you send your ads to the lists, make sure you use a tracker such as GoTryThis to test the responsiveness of your ads on different lists.

If you are interested in finding out more about owning your own safelist, we recommend the following reputable networks:

Ultimate Safelist Host
Ezy Safelists
WooDoggie

For your safelist email account, we recommend one of the following:

Gmail (free)
Yuhknow (paid)
 

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Need some Muscle to help you get more Sales?

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Written on June 25, 2007 by admin


John Reel, developer of 2006’s Internet Marketing product of the Year, GoTryThis, is launching a brand new sale-maker product especially designed from the ground up for anyone marketing a product or service. The launch of SalesBully is going to create quite a stir amongst marketers and I’m sure you will see these techniques being used on YOU!

SalesBully will motivate, coerce, persuade, scare and yep… downright “bully” your visitors into buying your product or service NOW! The software uses some proven psychological techniques such as fear of loss and social proof to really motivate your visitors into spending their money today.

And no, this is not one of those lame “you have until midnight” type of fear tactics.

This is real.

Seriously real.

What do I mean by that? You’ve all seen those so-called “one time offer” pages where this is your only chance to buy at this low price, yada, yada, yada. But SalesBully lives up to it’s promises. When your sales page tells your visitors this is their only chance - it means it!

Think about this scenario:

You have a product or membership site that you are selling and want to sell the first 100 copies at a special discount price.

You expect these discount copies to sell out rather quickly, so you want to make sure that your product is sold on a “first-come, first-served” basis.

A visitor comes along to your site and sees your special option to buy at a discount. They also see ticking along on the page the number of these copies that are left (of course, all handled automatically by SalesBully).

Rather than buy now, they decide to bookmark the page and come back tomorrow.

Meanwhile, a few other visitors are already visiting and buying and the number available is steadily decreasing (yes, in real time).

Now the first visitor comes back to your sales page a little while later, realizing that you might be selling out quickly. On a normal sales page, that visitor could browse the page a little longer, reading and digesting and making up their mind what they want to do…

But not with SalesBully on the job!

Now your visitor has come back, SalesBully recognizes them and reminds them that there was only ONE chance to get this special offer. But we don’t want to be too nasty, so SalesBully will give them one very generous second chance. But there’s a catch - they have 3 minutes to make up their mind or they’ll have to buy at your full price and miss out on the special offer completely!!

If they don’t click that BUY NOW button within those 3 minutes - WHAM! They’re out of there - off to the full buy price page for them.

And that of course, lets real buyers who are ready to buy now get in there and get what they came for. But, if the visitor in this story was even remotely considering buying your product (they must have been or they wouldn’t have come back for a second look), then these tactics will more than likely “strongly persuade” them to buy it now.

The above scenario is simply an example. SalesBully can be configured for your site in a number of different ways and to handle all kinds of events, launches and even just regular sales. It includes countdowns for pre-launches, limited quantity sales, real one-time offers for your signups and many other options. All customizable by you.

Okay, sounds great… how hard is it to get started?

Extremely easy.

A simple automated installation will have SalesBully uploaded and running on your site within a few minutes. No messy code to handle, no need to worry about file permissions and other messy stuff. The auomated installer does it all for you.

What can I use for my Sales Pages?

Pretty much, anything you want.

To use SalesBully motivational techniques on your pages only requires you to place some codes (automatically generated by SalesBully) into your already existing HTML pages. The only proviso here is that your pages be renamed with a .php extension if they aren’t already.

How Hard is it to Configure?

John Reel has already made quite a name for himself in promising… and delivering… software that is user-friendly and does all the things it needs to do, without cluttering or complicating things with a whole heap of functions you won’t ever need.

In short, a simple point-and-click wizard asks you questions about your various pages in a step-by-step fashion. When you’re done answering the questions, SalesBully provides you with the code you need for your page.

But I have lots of different products I want to promote

Good for you! SalesBully is a one-time purchase and you are then free to use it’s features to create codes for any number of sales pages, products, membership sites and more, on any domain you choose.

This is Good - but what about making it better?

John Reel has already thought of this too (bless him). Upgrades are automatically pushed down to your SalesBully software as soon they are available. Seen a bug? It will be patched automatically. A new feature added? Your software will be automatically upgraded to include it. So, whenever SalesBully becomes better, you know you’ll always still have the absolute best there is.

Yep, you’ve sold me. Now what about the bonuses?

Oh, come on! That’s something Internet Marketers do. I’m not an Internet Marketer. I just happen to love the SalesBully software. I’m not trying to bribe you to buy from my link or anything.

In fact, I really don’t do Internet Marketing, I’m more of a technical person.

So, there you have at. You really will kick yourself if you don’t at least go and take a look at SalesBully.


Independent Thought

SalesBully is an extremely powerful tool that boosts the sales up to multiple figures. As search engine marketing allow the web users to find and reach out your web presence, an internet marketing program can be regarded as the most powerful tool to attract the potential audience. Most of the people opt for ppc advertising to make most of the traffic generated to their web pages. Owing to the significance of online presence, a cheap web hosting may not offer what a business user may require in terms of higher standards of web page hosting, visitors’ browsing experience with an optimal web site design and a very stable and reliable backup facility.

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What is Web 2.0?

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Written on June 9, 2007 by admin


Although hard to believe, the term “Web 2.0” has been around for a couple of years now, yet few really have a clear understanding of what it means.

The term itself was coined at a brainstorming session back in 2004 by the CEO of O’Reilly Media, Tim O’Reilly. At the time, they were discussing the obvious changes that were occurring on the Internet following the tail end of the dot-com crash. The web, however, continued to expand, grow, adapt and change and some companies from that era withstood the test of time while others fell by the wayside.

The main thing to note is that the web was changing:

  • Static websites were being replaced by dynamic ones.
  • Text pages were being replaced by data-driven content.
  • Companies were blogging daily to keep customers “in the know”.
  • News was no longer one-way - visitors and customers were being given the opportunity to participate in discussions, post their opinions, and interact with their suppliers and other companies in more ways than ever before.
  • Company reputation could be quickly modified by the weight of public opinion (note how quickly news of poor customer service is posted and spread).
  • Consumers were now becoming publishers (think AdSense).
  • Users could determine what content should be available (think Napster).

These concepts underpin the whole key to Web 2.0. Of course, we know that “the web” isn’t a piece of software that has changing version numbers and specific releases and upgrades. There was no such thing as “Web 1.0″, but clearly the way the web was being implemented and presented was changing.

Now as I said, Web 2.0 is not simply a new version of something we already had. It’s not even really a new technology as the actual tools we use to build everything upon are still the same. Web 2.0 is more of a concept, an idea. The idea that the large percentage of “small” voices can help drive the direction the large companies take. Doing business on the Internet means involving your customers.

One of the wonderful analogies that O’Reilly came up with was how all the inter-related hyperlinks on the web are akin to the way connections are formed in the brain. Every day, every minute, every second, new connections are made and we add these to our ever-growing list of things we can readily call upon. The more times our brain makes the same connection, the more likely it is we will remember that piece of information. The same is true of the web - the more connections that are made to a piece of information, it is deemed to be more important than others.

Consider sites such as Digg and Delicious that provide an inter-connecting network of what users consider to be important. This “collective intelligence” can have a big impact on how “the web” looks. Seach engines add to this by delivering content that (for the most part) users have decided is important.

So how can we determine if a site is of the ‘Web 2.0″ variety? Here’s a few things to look for:

  • Does the site allow visitor participation and interaction?
  • Is the site constantly growing or changing in response to current trends or consumer input?
  • Is the site delivering dynamic information?
  • Does the site improve the more people that use/contribute to it?
  • Does the site contribute (or allow users to contribute to) the “collective intelligence”?

This is just a short list of the kinds of things that Web 2.0 sites have in common. There are potentially many, many more. But the main point of this is to dispute the notion that Web 2.0 is a “thing” that can be easily defined. It doesn’t mean AJAX, it doesn’t mean blogging, it isn’t specifically file or information-sharing. It is a combination of all these pieces and more rolled into a concept and delivered in a particular way.

So, the next time someone tells you that you must be ready for Web 2.0, you can Digg This article and let them know that you already are!


Independent Thought

A concept as modern as Web 2 is search engine marketing which is all about improving your website’s online visibility and ranking in Search Engine Result Pages either through affiliate marketing or link building. Various webhosting reviews quote even the cheapest domain name service as the best image hosting because of being equipped with the latest technical resources and reliable backup software. Some of the premium services make use of the incremental backup software in addition to the full recovery setup.

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Monetize your Blog and make it Web 2 Ready

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Written on June 6, 2007 by admin


Alex Sysoef of howtospoter.com has prepared a comprehensive step-by-step list of the most relevant plugins and extras you can use with your blog to ensure it is Web 2.0 Ready and optimized for income-generation.

has perhaps some of the biggest number of themes available to its users but our goal here is to choose one that will become the backbone of our web 2.0 portal. I know there are lots of opinions when it comes to this topic but I will base it on my own experience as Webmaster and end user. So in choosing a theme I recommend to follow a few simple guidelines, whether you do or not is your choice. I will list parameters as required for Web 2.0 portal and optional.”

Not only does Alex provide clues for choosing themes and widgets, he also lists the must-have plugins for optimum impact.

Search engines are madly in love with blogs and I have had some of my articles rank in first 10 results for competitive keywords within couple days of posting. But as any technology – it needs help from you – a little prep work to help them better read your pages and place them appropriately high in search results. You know you DESERVE It! Good thing Wordpress has plenty of plugins to automate the tedious process.”

Read Alex’s entire story by clicking the link below.

read full story | digg story

Continue reading! »

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A CMS For Marketers - About Time I Say!

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Written on June 5, 2007 by admin


In my wanderings I have passed countless sites talking about everything
from how to host a site to hiring graphic designers. I’ve been on
countless forums… scrolling over pages of banter between programmers and
the unenlightened masses…

Trying to put together membership sites used to monetize my efforts
online, can seriously be a hassle. Even the original passion for a product
starts to subside when you start checking-off a to do list.

This is where MME3 or Marketing Main Event 3 comes to answer the call. I
did a search for “CMS Infusion” or CMSI, which basically - is used to
create niche sites, membership sites, sales letter sites - something you
use to build 99.9% of all your sites.

The thing that sets MME3 apart form other web building programs is the
graphically-driven easy to use interface, otherwise known as “The God
Panel” because of it’s powerful potential to operate an entire business by
itself.

If you are building all you sites yourself, putting up your own new
products every other day and making a fortune… you may have a better
grip on this internet biz thing then I do.

Do you thrill at putting your own sites together… or do you come away
from a night at Dreamweaver possessing only half a head of hair? Either
way, I’ve found the biggest helping hand since Tim Berners-Lee (father of
html) or Al Gore (great creator of the internet) put together.

Look it up and…Definitely check this out:

http://www.ezy-answers.com/recommends/cmsi

Be sure to check back later for more interviews and reviews here on my blog.

Ezy Answers Overall Ranking: 9 out of 10

Value: 7.5
Usefulness: 9.5
Quality: 8.5
Simplicity: 9
Rarity: 8

Add your comments below.


Independent Thought

After making full use of the MME3 web building program for your website, choosing the best web hosting service can be a daunting task when it is the matter of choosing among many offering cheap web hosting with reasonable services. Many of the internet marketers choose the best mix of search engine optimization and latest technology infrastructure to make possible the affiliate program reliance and empowerment to provide a great quality service at the disposal of wireless internet providers who have played a major part in closing the geographic gaps in the communication through internet phones.

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“Kick-Butt” Affiliate Techniques

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Written on June 3, 2007 by admin


Honestly, I don’t go out searching for affiliate marketing techniques as it’s not something I invest a great deal of time in. However, when I received an email from Eric Rockefeller (E-ROCK) telling me how he was going to “Screw Clickbank“, I just had to go and have a look at it.

You wouldn’t believe what this GEM holds!

Some really cool ways of using popular social sites and new trends while being devious and outranking your competitors all at the same time.

And the price - put it this way, it’s less than a cheap take-away meal.

I don’t usually read a lot of reports on “how to make a killing with this” and “how to beat the gurus” and so on, but I actually read this report from cover to cover - all 59 pages of it. For the price, this is well worth it if you are doing ANY kind of affiliate marketing. It’s especially pertinent to Clickbank Marketers, but applies equally to any other form of affiliate marketing.

I must say, I was suitably impressed.

Ezy Answers Overall Ranking: 8.5 out of 10

Value: 9.5
Usefulness: 8
Quality: 8.5
Simplicity: 6.5
Rarity: 8.5

Get a closer look here: Undercover Affiliate

Add your comments below.


Independent Thought 

With the advent of wireless internet the internet has emerged as the hottest medium to reach out masses thus paving the way for internet marketing program that incorporates various means of generating traffic to a website including PPC and banner advertisement right from the site’s search engine submission. Subscribing to a professional web hosting service that is competent in the area of search engine optimization means you get the online marketing already sorted out. These website hosting services ensure the website’s high visibility, a reliable service with backup software and advertising delivery to the targeted clientage through internet phone services.

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Got Questions? We have Answers

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Written on June 3, 2007 by admin


Ezy Answers is brought to you by http://www.ezy-hosts.com. We aim to provide a range of information on Internet-related topics such as web hosting, Internet Marketing, affiliate programs and more.

Need to know something that’s not covered? Leave a comment in one of our posts and we will add your answers to the site.


Independent Thought

Most of the cheap web hosting questions can be answered in a comprehensive package offering all the standard features offered by all renowned web hosting services. Some of them can even customize their packages to the best quality business packages for best image hosting while others bundle up the internet phone service along to provide with the best possible user experience. Few of the hosting packages by wireless internet providers can come up with the cheapest domain name, full server statistics, email facilities including WebMail and some very useful software.

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