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Mon 25-Jun-2007 09:19 PM

Need some Muscle to help you get more Sales?

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John Reel, developer of 2006’s Internet Marketing product of the Year, GoTryThis, is launching a brand new sale-maker product especially designed from the ground up for anyone marketing a product or service. The launch of SalesBully is going to create quite a stir amongst marketers and I’m sure you will see these techniques being used on YOU!

SalesBully will motivate, coerce, persuade, scare and yep… downright “bully” your visitors into buying your product or service NOW! The software uses some proven psychological techniques such as fear of loss and social proof to really motivate your visitors into spending their money today.

And no, this is not one of those lame “you have until midnight” type of fear tactics.

This is real.

Seriously real.

What do I mean by that? You’ve all seen those so-called “one time offer” pages where this is your only chance to buy at this low price, yada, yada, yada. But SalesBully lives up to it’s promises. When your sales page tells your visitors this is their only chance - it means it!

Think about this scenario:

You have a product or membership site that you are selling and want to sell the first 100 copies at a special discount price.

You expect these discount copies to sell out rather quickly, so you want to make sure that your product is sold on a “first-come, first-served” basis.

A visitor comes along to your site and sees your special option to buy at a discount. They also see ticking along on the page the number of these copies that are left (of course, all handled automatically by SalesBully).

Rather than buy now, they decide to bookmark the page and come back tomorrow.

Meanwhile, a few other visitors are already visiting and buying and the number available is steadily decreasing (yes, in real time).

Now the first visitor comes back to your sales page a little while later, realizing that you might be selling out quickly. On a normal sales page, that visitor could browse the page a little longer, reading and digesting and making up their mind what they want to do…

But not with SalesBully on the job!

Now your visitor has come back, SalesBully recognizes them and reminds them that there was only ONE chance to get this special offer. But we don’t want to be too nasty, so SalesBully will give them one very generous second chance. But there’s a catch - they have 3 minutes to make up their mind or they’ll have to buy at your full price and miss out on the special offer completely!!

If they don’t click that BUY NOW button within those 3 minutes - WHAM! They’re out of there - off to the full buy price page for them.

And that of course, lets real buyers who are ready to buy now get in there and get what they came for. But, if the visitor in this story was even remotely considering buying your product (they must have been or they wouldn’t have come back for a second look), then these tactics will more than likely “strongly persuade” them to buy it now.

The above scenario is simply an example. SalesBully can be configured for your site in a number of different ways and to handle all kinds of events, launches and even just regular sales. It includes countdowns for pre-launches, limited quantity sales, real one-time offers for your signups and many other options. All customizable by you.

Okay, sounds great… how hard is it to get started?

Extremely easy.

A simple automated installation will have SalesBully uploaded and running on your site within a few minutes. No messy code to handle, no need to worry about file permissions and other messy stuff. The auomated installer does it all for you.

What can I use for my Sales Pages?

Pretty much, anything you want.

To use SalesBully motivational techniques on your pages only requires you to place some codes (automatically generated by SalesBully) into your already existing HTML pages. The only proviso here is that your pages be renamed with a .php extension if they aren’t already.

How Hard is it to Configure?

John Reel has already made quite a name for himself in promising… and delivering… software that is user-friendly and does all the things it needs to do, without cluttering or complicating things with a whole heap of functions you won’t ever need.

In short, a simple point-and-click wizard asks you questions about your various pages in a step-by-step fashion. When you’re done answering the questions, SalesBully provides you with the code you need for your page.

But I have lots of different products I want to promote

Good for you! SalesBully is a one-time purchase and you are then free to use it’s features to create codes for any number of sales pages, products, membership sites and more, on any domain you choose.

This is Good - but what about making it better?

John Reel has already thought of this too (bless him). Upgrades are automatically pushed down to your SalesBully software as soon they are available. Seen a bug? It will be patched automatically. A new feature added? Your software will be automatically upgraded to include it. So, whenever SalesBully becomes better, you know you’ll always still have the absolute best there is.

Yep, you’ve sold me. Now what about the bonuses?

Oh, come on! That’s something Internet Marketers do. I’m not an Internet Marketer. I just happen to love the SalesBully software. I’m not trying to bribe you to buy from my link or anything.

In fact, I really don’t do Internet Marketing, I’m more of a technical person.

So, there you have at. You really will kick yourself if you don’t at least go and take a look at SalesBully.


Independent Thought

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Sat 09-Jun-2007 10:32 AM

What is Web 2.0?

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Although hard to believe, the term “Web 2.0” has been around for a couple of years now, yet few really have a clear understanding of what it means.

The term itself was coined at a brainstorming session back in 2004 by the CEO of O’Reilly Media, Tim O’Reilly. At the time, they were discussing the obvious changes that were occurring on the Internet following the tail end of the dot-com crash. The web, however, continued to expand, grow, adapt and change and some companies from that era withstood the test of time while others fell by the wayside.

The main thing to note is that the web was changing:

  • Static websites were being replaced by dynamic ones.
  • Text pages were being replaced by data-driven content.
  • Companies were blogging daily to keep customers “in the know”.
  • News was no longer one-way - visitors and customers were being given the opportunity to participate in discussions, post their opinions, and interact with their suppliers and other companies in more ways than ever before.
  • Company reputation could be quickly modified by the weight of public opinion (note how quickly news of poor customer service is posted and spread).
  • Consumers were now becoming publishers (think AdSense).
  • Users could determine what content should be available (think Napster).

These concepts underpin the whole key to Web 2.0. Of course, we know that “the web” isn’t a piece of software that has changing version numbers and specific releases and upgrades. There was no such thing as “Web 1.0″, but clearly the way the web was being implemented and presented was changing.

Now as I said, Web 2.0 is not simply a new version of something we already had. It’s not even really a new technology as the actual tools we use to build everything upon are still the same. Web 2.0 is more of a concept, an idea. The idea that the large percentage of “small” voices can help drive the direction the large companies take. Doing business on the Internet means involving your customers.

One of the wonderful analogies that O’Reilly came up with was how all the inter-related hyperlinks on the web are akin to the way connections are formed in the brain. Every day, every minute, every second, new connections are made and we add these to our ever-growing list of things we can readily call upon. The more times our brain makes the same connection, the more likely it is we will remember that piece of information. The same is true of the web - the more connections that are made to a piece of information, it is deemed to be more important than others.

Consider sites such as Digg and Delicious that provide an inter-connecting network of what users consider to be important. This “collective intelligence” can have a big impact on how “the web” looks. Seach engines add to this by delivering content that (for the most part) users have decided is important.

So how can we determine if a site is of the ‘Web 2.0″ variety? Here’s a few things to look for:

  • Does the site allow visitor participation and interaction?
  • Is the site constantly growing or changing in response to current trends or consumer input?
  • Is the site delivering dynamic information?
  • Does the site improve the more people that use/contribute to it?
  • Does the site contribute (or allow users to contribute to) the “collective intelligence”?

This is just a short list of the kinds of things that Web 2.0 sites have in common. There are potentially many, many more. But the main point of this is to dispute the notion that Web 2.0 is a “thing” that can be easily defined. It doesn’t mean AJAX, it doesn’t mean blogging, it isn’t specifically file or information-sharing. It is a combination of all these pieces and more rolled into a concept and delivered in a particular way.

So, the next time someone tells you that you must be ready for Web 2.0, you can Digg This article and let them know that you already are!


Independent Thought

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